SPECIES EXTINCION – A CAMPAIGN
The campaign addresses species extinction through a petition calling for laws to protect food security threatened by biodiversity loss. Many people feel overwhelmed by the complexity of this issue and tend to leave it to experts, leading to widespread resignation and inaction. Yet most people would agree, almost instinctively, that they want to still have food in 30 years. This petition gives them a voice to affirm, “We don’t want this,” by emphasizing the urgent consequences of species extinction.
Insight: The campaign highlights the often-overlooked impact of biodiversity loss on food security. By clarifying the cascading effects of species extinction, it aims to make the urgency of action unmistakable.
Idea: The campaign leverages the repeated phrase “nix” (meaning “nothing”) to depict the connections between climate change, biodiversity, and human survival. This straightforward language delivers urgency in an accessible way.
Headline Examples: “No Climate, No Insects, No Food, No Humans.”
Slogan: “Government does nothing. Companies do nothing. Agriculture does nothing. You can demand the necessary laws.”
Call to Action: “Do more than nothing. Sign.”
The tone is purposefully simple and relatable, designed to reach a broad audience and raise awareness without assigning blame. The repetition of “nix” underscores the seriousness in a familiar way, motivating people to take action through specific legislative changes to ensure future food security.
As part of the advertising copywriting course.